Building Brand Authority

Active vs. Passive Pitching


Congrats, doll! You've launched a new brand and now you're ready for the world to know all about it! You want to see it in digital campaigns, inside your favorite magazines, and featured on your favorite blogs. Sounds good to us, dolls! We love helping our clients build brand awareness so they are seen and heard!

So many people have no idea what PR is. Seriously, our CEO gets asked this question often! Think of PR as the strategy that tells your ideal client how they should think and feel about your brand. Pretty cool, right?

At POSH PR® we serve established brands to female owned start-ups—all with varying budgets. So, how do you know which type of pitching is right for you?

Active Pitching:

Active pitching is when one of our Pitch Dolls is consistently looking for the best ways to bring brand awareness and authority to our clients on a daily basis. This could be negotiating inclusion in a celebrity gift-giving lounge at an awards show, writing copy for a global magazine feature, or telling our client’s story to a new media outlet in a creative way.

Active pitching is a perfect fit for your brand if you have specific media outlets that you want to target, if you are looking to hire an agency on a more full-time basis, or if you are launching something new.

We want your business to be incredibly successful, dolls, so we always start your PR refresh with a solid press feature that tells your ideal client and ideal publication exactly what you want them to know. We’ll help make sure you’re putting your best foot forward by creating the perfect press page for you!

While we highly suggest active pitching for our clients looking for more press (and fast), they’re may be a better fit for all of our fashion and luxury brands on a smaller scale.

Passive Pitching:

Passive pitching is a great option for our clients who have a lower monthly retainer to invest in PR, but still have big dreams. If you're launching a new product or would like to promote your brand refresh, but aren't sure you need large scale press to do so, we can passively pitch for you! While we're not working around the clock to find you the perfect publication for your press release, we're keeping our eyes out for anything that comes across our desk that would be a great outlet for you and your company! DAILY, we receive emails from our contacts at fashion magazines and lifestyle publications requesting a new, exciting product or client that we can recommend for their next issue or feature. When this happens, we call you, dolls! We'll provide you with all their important information (including their demographics, reach, and investment price), and see if you'd like to move forward! Then, you can decide if you would like to press play or have us pause for the next great feature that comes along!

No matter which pitching you decide on, we're dedicated to connecting you with the media outlets that will help promote your brand, build brand authority for YOU, and tell your unique story! We love working with fashion, beauty, and lifestyle brands, but we're devoted to finding the right media publications for any awesome doll looking to show off her brand! 

Ready to start working on your perfect PR today? Click here to tell us more about you, doll, so we can become your Business BFF!


The PR Dolls