The Doll Dictionary


Hey dolls!

So, basically no one knows what PR is. To some people, it means event planning. To some, pitching and press releases. To some, it’s interchangeable with “marketing.” To us, it encompasses everything!

That said, there is a ton of lingo that we throw around in the office and with clients. Some specific to the industry, and some that we have just adopted into our own workflow! To avoid confusion, we are so excited to present an updated Doll Dictionary, which you can sign up for at the bottom of this page!

This is your go-to guide to understanding the language of PR. After all, how can you know what your business needs if you don’t have the words to describe it? Once you become familiar with the these terms, you will be strategizing with “media kits,” “SEO,” and “influencer marketing!”

Why do you need to know this?

A few reasons! One, you will be able to put words to the thoughts in your head. After all, you have probably thought about these concepts, but may not have known how to explain them to your team or research them to learn more! This will totally improve your communication. Two, you will level up as a business owner. When at conferences, meetings, or just navigating the PR + Marketing world, you will already be in the know about what other professionals are talking about! Three, you’ll just sound cool, because you’ll know what you’re talking about!

Not to mention, we just want to be clear about the services we offer as a boutique PR Agency. We have so many capabilities, and we want to share them in an easy-to-understand way so that we can help each #bossbabe out there achieve her champagne life!

So again—sign up for the Doll Dictionary here, and be in the know on the latest PR and marketing lingo!


The PR Dolls