How to Succeed in Business

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Someone once told us that over half of small businesses fail within the first five years. Well, if you haven’t heard, we are a boutique PR agency—AKA a small business—and we celebrated our 6th birthday on Monday! We even got our first Forbes feature…maybe a better birthday present than a YSL bag?!

Having made it over this important milestone, we wanted to share how we beat the odds: by following the UNICORN Guide!

UNDERSTAND YOUR BRAND

When you are true to yourself, you will have no competition! We believe that connecting with your own heart will empower you to build a successful brand.

NEVER DOUBT YOURSELF

You have to have COURAGE to do this small business thing! We believe in you. You should too! There are are so many things that go into building a business. They can seem daunting. You will want to turn back. DON’T!

INSPIRE YOUR IDEAL CLIENT

Connect with your ideal client and offer them something that only you can give them. Maybe it’s just your product or service, or maybe it’s a lifestyle. Maybe you are encouraging them to build and live their champagne lives, just like you are doing for yourself!

CLEAR & CONSISTENT MESSAGING

You’ve established your brand. Now stick to it! If you are tempted to change tack with every new trend, remind yourself to go back to understanding yourself and believing that your original idea is solid! Now go out there and promote it!

ORIGINAL CONTENT

Keep creating, doll! Give yourself time to brainstorm. Get inspired. And try new things! In today’s fast-paced, social media-driven world, you’ve got a lot to produce. But you’ve totally got this—no one will ever see the world the exact same way that you do, and that’s beautiful! Take that energy and create!

REALIZE THAT YOU ARE THE BEST

Again, no one can do it the way YOU would do it. That means you’re already the best in that field! Trust your own expertise and start takin’ names, doll.

NURTURE YOUR TRIBE

You know that songs about making new friends but keeping the old? Well, focusing on growth is good. Great, even! But don’t forget about your clients and followers who have been loyal to you from the start. Make time to care for all of them. We call this the Client Experience! Engage with them on social media. Send them Pretty Mail. Always ask them how you can serve them in better ways. Your people are what brought you to where you are—love on them!

It sounds like a lot, but at the heart of it, realizing and believing in your own potential is the secret to success. You’ve got this doll. We are totally cheering you on, and ready to be your Business BFF as soon as you need us!

XO,

The PR Dolls