The Style Edit


POSH PR® Featuring Martha Gibbs Gottwald from Neubyrne

  • Tell us a little bit about yourself!

    • Whew that’s a loaded question! My name is Martha and I am the designer of Neubyrne and I LOVE IT, it is so much fun! I have two kids - 2 months old and 2 years old, Gibbs and Ellie, and my husband Daniel is Neubyrne’s biggest fan! I love being a working mom, it is the best of both worlds! I’m 28 years old and well I’m sure you know, I LOVE FASHION!

  • What made you want to become a designer?

    • Again, I love fashion, WOW. Always have, always will. But I have to say it wasn’t just one thing, I really always knew I would be a designer. It was never really a question it just always was that way for as long as I can remember. I remember a career day in 8th grade, I was the “model” and I set up a runway with purses, accessories, and a video camera (for the interactive component of our grade). Visitors would come to my booth to walk the runway where they were able to see themselves on the big screen. I styled them and pumped them up to do their walk, it was a hit! I won first place, which was big because Patrick Reed was in my class and he chose “golf” as is career day choice. Patrick won the Masters last year so you tell me what that says about me winning first! :) :) heeeeeheeeeeheehe

  • Your designs, especially the sequins, are INCREDIBLE! What inspired you to incorporate sequins into couture clothing?

    • I guess when I started designing it was always funky, crazier things that weren’t as common to find! I always felt like there wasn’t enough ‘good sparkle’ out there and that’s definitely become my little niche. That and bows, wow!

  • From your collection, which piece is your favorite and why?

    • That’s a hard one… I love all of my stuff so much its sickening. I love Neubyrne and I love wearing Neubyrne! It is just so much fun and everyone that wears it says the same! It makes me so happy, I digress … my favorite piece, from a wearable, day-to-day, go-to favorite has got to be the bow blouse. The sleeveless white bow blouse literally goes with everything and I have to force myself not to wear it every single day of the week! But as far as lustworthy favorite, I love my Cigarette Paillette Sequin Skirt. Every time I put it on I feel very fabulous! I love the movement and it’s honestly so comfortable because the lining feels like pajamas. So it’s like you’re in this ridiculously fab ensemble but extremely comfortable… it’s the best and THAT’S NEUBYRNE BABY!

  • The name Neubyrne - - where did this name come from? 

    • So Byrne was my middle name before I was married and I wanted a name that inspired people to be daring in their clothing choices because basic is boring. Neubyrne really worked with the NEW YOU idea. I chose NEU because New Byrne was too close to New Balance but once I came up with it and worked on logo, I was like yep that’s it! NEUBYRNE; NEW YOU!

  • Who is your favorite designer?

    • That is also a super hard one... It might be Jeremy Scott. I love his designs so much, they’re always so playful and just GOOD, FUN FASHION. I like when fashion isn’t so serious and he definitely keeps it lighthearted but also very fabulous. 

  • Where do you go to find inspiration?

    • I am inspired by literally anything and everything, it’s nuts. Sometimes it is the most random, trivial things but I see it and it starts my mind going a mile a minute. Next thing I know a whole collections are born. It’s wild! 

  • Describe your personal style! 

    • I’m not sure if I could put my style into words because some days I am in full sequin ensemble and the next I’m in a trucker hat, camo and heels. But if I had to say one thing, I would say bohemian extra. 

  • If you are not in your studio designing, where can you be found?

    • If I’m not slaving away at my studio, I’m with Gibbs and Ellie and Larz. Forgot to mention him — our dog Larz is a Bernedoodle and he is fabulous! Those are my peeps and I spend every second I can with them! 

  • Tell us a fun fact about yourself! 

    • I walked down the aisle to ‘Halo’ by Beyoncé being played on string quartet at my wedding. Full Catholic Mass and it was even listed on program, '“Halo by Queen Bey”. Never been into the norm!

  • What is to come for the brand looking to the future?

    • 2020 is going to be a BIG year for Neubyrne! Cant quite spill all the deets yet but GET EXCITED! 

  • Just for fun: Glitter or Confetti?! 


We've absolutely loved getting to know Martha and learn more about Neubyrne! We are constantly inspired by creative #BossDolls, especially when they just so happen to make our favorite new outfits! To see how our CEO + Head Doll, Caroline, styled some of Martha’s iconic pieces, head to the most recent Trend Guide on The Caroline Doll blog!


The PR Dolls