Doll Feature: #BossBabe Victoria Naylor
#TheDollHQ is hustling, bustling, and toasting to a sweet client of ours, London-based Victoria Naylor! We are SO proud of this doll for publishing a book on our favorite topic: Instagram!
Clients come to us for a variety of reasons. They might be starting something from scratch, refreshing an old brand, or just promoting something they’ve already done. This was the case for Victoria, who is a marketer and designer. She is a social media maven and wrote The Ultimate Guide to Instagram. We were of course already sold on the topic! Not to mention, she she already had a pretty brand with gorgeous neutrals and pinks. Creating a press kit for her was basically second nature!
In her book, Victoria covers writing a killer bio, building community, embracing algorithms, visual branding, writing hashtags, converting visitors to followers, and creating strategy to stay ahead of the curve.
Our favorite takeaway? That community and connection matter more than the number of followers at the top of your feed!
As any marketer knows, a “leave-behind” is a powerful tool for helping audiences remember you. You might keep them on your reception desk for visitors to take, or literally leave them behind at interviews or networking events. The most popular leave-behind is a business card, but here at POSH PR® we like to step things up a notch! Our press kits are neatly packaged with little bows and feel more like presents than marketing tools!
In Victoria’s case, we created an overview of her book and a visual representation of her brand with a cute little discount code tucked inside. #Protip: the prettier your packages, the more likely they are to be shared on social media! And we all know that exposure is an invaluable part of any product’s sales.
The PR Dolls