How To Build The Perfect Nine Square On Instagram
If there’s one thing we’ve learned this year, it’s that Instagram is here to stay! From personal accounts to business pages, we love scrolling through the endless content throughout the day. But there’s an art to building the perfect Instagram feed. At POSH PR®, we pride ourselves in building elevated curations for our clients and for our brand, as well! That’s why we want to talk with you Boss Dolls™ about the nine square strategy that we use every single day.
What is a nine square, you ask?! This refers to the nine images that you see when you open up an Instagram account from your mobile device. The images that you choose to post should show a range, while also staying consistent in overall mood. We always start by using our favorite content scheduling system, Planoly! By laying out our nine square ahead of time, we are able to make sure what we are posting stays beautiful and polished on our feed. We do this for both @poshpr and @thecarolinedoll! Ready to hear our tips + tricks below for curating an elevated grid? Read on, sweet Dolls!
Find The Right Balance
Balance truly is everything when it comes to building the perfect grid on Instagram. From colors to textures and everything in between, it’s important to find a harmony in your curation. Pro Tip: Stay in the same color family to further push your brand’s aesthetic!
Human Touch
Don’t forget about an element of human touch! This helps to make your profile feel more relatable and gives a face for your audience to connect with. It also gives you a great opportunity to showcase your tribe! But human touch doesn’t have to mean posting a person’s face — it can be even be a hand holding a notebook (or a Champagne flute in our case!). It’s time to get creative here, Dolls!
Negative Space
A little simplicity can go a long way. For us, we have found that negative space can often help push something into focus. Without the extra background noise, you can shine a spotlight on one main subject. So now the question is, what will your focus be?!
Stay Consistent To Your Brand
If you are a brand that loves pink, your audience should be able to tell that immediately from looking at your Instagram account. Let’s take the POSH PR® Instagram, for example! When you come to our page you’ll see Dolls doing business, Champagne flutes, and pretty pink office details. Stay true to your brand with every post, Dolls!
PLAN, PLAN, PLAN!
This is our biggest tip of all! Thoughtfully think through your curation. Are there any big holidays coming up? Is there an event that you want to highlight? By planning your content in advance, you can be sure that your nine square will be exactly what you want! Our favorite part? You don’t have to run around all day worrying about what to post! It is already right there ready to go — what a dream come true!
We hope that you’re feeling inspired to bring your next nine square to life! Need a little more advice? Reach out to The PR Dolls today to schedule your very own Doll Date. Let’s curate together…with Champagne in hand!
Xo The PR Dolls