How to Craft the Perfect Elevator Pitch

Dolls, your elevator pitch is your secret weapon. Your elevator pitch needs to have enough personality and purpose to hook your audience before they get off the elevator, ideally, in 30-60 seconds! In a world where we are constantly short on time, it is imperative to have a clear and concise way to describe you, your brand, and your services when connecting.

Your pitch should be simple and focused. As a luxury branding agency, here are some of our tips on crafting the perfect elevator pitch! It is not expected that your elevator pitch will follow this to a script. However, these are great questions to answer to get your brain thinking while crafting those perfect couple sentences that describe who you are, what you do, and why your brand is important!

Your pitch should be tailored to your target audience. Who is your service/brand for? Who is your ideal client? Make sure you're speaking tailored to them!

What service or product do you provide? Does your service or product solve a certain problem your ideal client is experiencing? Let them know what YOU are bringing to the table!

What is the WHY behind your pretty brand? This can be why you are excited to get out of bed and do this every day or your end goal. What is the one thing that sparked the beginning of your business?

Authenticity is the gateway to effective branding, Dolls. Be sure you can speak on what sets you apart from similar brands. A niche market is a highly desirable and lucrative thing, and you already have a niche, being YOU. And don't forget to have your business cards handy, Dolls!

Cheering you on always,

Xo Caroline + The PR Dolls