5 Ways Blogging Makes SEO Easy| For the SEO Non-Lover | POSH PR®

Are you a small business owner? Do the words “search engine optimization,” “algorithm,” and “Google Adwords” cause your stomach to sink, just a tad?

Let’s describe a scenario and see if you can relate, doll. You are a small business owner. You are passionate about your niche, and therefore throw yourself into it! You can’t get enough of what you do and want to share it with the public. You realize your digital presence is the optimum way to do that. However, website design, SEO and Google adwords are not things you are passionate about, and therefore do not want to throw yourself into it. One way to subvert the pressure of Adwords fluency and still ensure your website appears in searches? Blogging, Doll. While blogging is not a factor in search engine ranking, it directly affects factors that are…

We’re living proof! We actually don’t buy Google Adwords. We blog actively. When you google terms like “fashion pr in Richmond” or “beauty pr agency in Richmond,” we’re the first to show up! So, what are some of those factors blogging contributes to?

1. Relevant information
2. Time
3. Long-tail keywords
4. Internal linking
5. External linking

1. Relevant Information

Google isn’t about yesterday’s news, Doll. If your website sits untouched, Google will mark it as outdated information and push it to the bottom of the list. And think about it! Whenever you land on a website with information just from 2016, you are more likely to go search for something more recent! Blogging is an easy way to keep the activity on your website active!

2. Time

Google tracks the amount of time a user spends on a website. By providing engaging content on your blog, you’re providing a hook for your audience to stay a while! Tell them your story! Tell them what you are passionate about. Let your audience get to know YOU!

3. Long-tail keywords

Unless you are in the top 5% of your industry, single SEO keywords aren’t going to get you very far, Doll. SEO is competitive. Focus on long-tail keywords. Things like, “The best things to include on your brand identity” or “how to choose your brand colors” are what we call long-tail keywords, which actually make up half of all searches! According to Hubspot, website users who blog are 434% more likely to be ranked highly on search engines! Blogging is innately receptive to long-tail keyword plugs.

4. Internal linking

A blog can act as a home to link to other pages on your site. SEO tracks consisted internal linking. The more content you have to link to and refer to (blogs!), the better!

5. External linking

You are an expert at what you do, Doll. That’s why you’re running a business! Share that expertise. When you share high-quality, well thought out content, others will want to share it with their audience! 

We get it, Doll. Right now, you are too busy to teach yourself the ins and outs of SEO. Why not capitalize on what you already know and blog about it all the while boosting your searchability?! #THEPRDOLLS can help with that, too! Let’s talk!

Xo,

Caroline + The PR Dolls