As Pretty As A Picture
We always say that the visual content is the “hook” when it comes to grabbing the attention of your ideal client. With that being said, having great branded images is vital! Photography and your use of visual content can really help to set you apart from your competitors. We love that with PR, you have the power to tell your audience how you want them to think and feel about your brand. The same is true with the use of images! What does your visual content say about your brand?!
It is no secret that we are all about elevated content at POSH PR® and we are so lucky to have our own Photography Doll Shalese to bring ours to life! She is our go-to girl when it comes to branding photoshoots for clients and we love how she captures our events. Shalese has been working with our Head Doll + CEO The Caroline Doll since Caroline’s first POSH PR® photoshoot in 2013!! These two go way back and we love the magic they create together.
Photographers are so special because they have the unique ability to turn everyday life into art. We love the way photographs capture a little piece of time! Being able to consistently share beautiful content is something that should be a priority for your business, but we know that not everyone has access to a routine photographer or an endless budget to bring content to life.
Don’t underestimate what you are able to create on your phone, Dolls! We don’t always have the ability to do a full photoshoot with a photographer so don’t be afraid to create some content of your own. We love styling different things around #TheDollHQ and creating flatlays with the everyday items we have around us and using our iPhone to snap and edit the shots. We love that there are endless preset options available that you can use to help keep your curation looking cohesive and polished, too! Looking for a fun, pink feed? Check out our presets here and get to editing!
That being said, we do recommend hiring a photographer to do periodic branding photoshoots to keep your content fresh and to keep your feed looking stunning. We suggest to our clients to refresh their content with quarterly photoshoots to make your social media curations a breeze! These are the perfect time to update your headshots, feature new products, and stay current with the season. Don’t get us wrong, that cute headshot of you in your winter beanie is ADORABLE, but it may not be the right one to share in the middle of April!
Beautiful visual content is definitely the hook that brings your audience in so be sure yours is looking it’s best with updated photography. Interested in bringing a branding photoshoot to life? This is something we LOVE to do at POSH PR®. From concept to creation, we would be honored to be your Business BFF™ and to serve your brand. Let’s bring your dreams to life!
Xo The PR Dolls