3 Reasons YOU Should Be Blogging
Dolls, we have heard the rumor — blogging is dead. But we couldn’t disagree more! If you ask us, blogging has just changed and it’s more important than ever!
Here’s a fun fact for you — In 1999, there were 23 blogs on the internet. Now, there are over 500 million blogs on the internet. So yes, blogging has changed, and it’s a clearly a little tougher to get noticed on the internet!
We have good news though, Boss Dolls™! There are still PLENTY of ways to make blogging work for your business. In fact, we believe that blogging is still a vital part of maintaining your online presence AND growing your empire.
SEO MATTERS
If “content is king,” then SEO is his queen! SEO is a beast of a subject, so we’ll try to keep this simple: you want great SEO so that your site will show up as people searching the internet. There are a so many ways that an active blog will help your SEO and keep your website on the first page of Google:
FRESH CONTENT — If Google sees that your website is static and never has any new content, you’re sure to find yourself slipping farther and farther from the coveted “first page.” If you are actively blogging, however, Google will see that fresh content and push your site closer to the top.
Remember, you want to be seen as an expert in your field. Continuously adding value to your site with new, relevant blog posts will show your future clients that you know your stuff!
STRATEGIC KEYWORDS — Blogging is an excellent way to make sure your site is showing up whenever people search for things relevant to you and your business. Doing your research to find keywords for your business is the key to blogging effectively and increasing your bottom line.
BACKLINK — Google loves to see links to other pages of your site on your blog! You can add backlinks within your content by saying things like, “In our last post, we talked about the importance of blogging” and linking to another post. You can also add a “See more posts like this” section to the end of your blog post with a list of similar posts, all linked, of course! If you’re not blogging, you won’t have any of these posts to backlink, right?
YOUR CONTENT’S HOME
Your blog is where your content lives — permanently!
With the growing popularity of email marketing, having what we call “evergreen content” is essential. Evergreen content is content that does not become outdated. Instead, it’s always relevant to you and your brand.
Evergreen blogs are blogs that you can use over and over again to promote and educate. You can link an evergreen post about your mission, your favorite all-natural products, or the best investments you made in your business. For example, we could share this blog post sporadically for months as a way to educate our new followers and subscribers about the power of blogging! We can send it out in an email blast, share it with a story or static post on Instagram, and share it in The PR Dolls Facebook group! Make the time you invest in your blog posts WORHT IT by sharing them again and again!
THE POWER OF PINTEREST
No conversation about blogging and search engines would be complete without talking about Pinterest! The first thing we want to tell our Boss Dolls™? Pinterest is NOT social media — Pinterest is a search engine! You WANT to show up on Pinterest, but how do you show up effectively?
We believe that the best way to show up on Pinterest is to pin your own blog content regularly! It’s easy to create graphics and pin images from your own blog that have the potential to be pinned thousands of times!
Do we have you logging back into your blog yet? The PR Dolls would love to hear your plans to amp up your blog presence for the remainder of 2020. And if you’re feeling like you have no idea WHERE to start with blogging, we can help! Reach out to us today to find out more about our Blog Starter Kits!
Xo The PR Dolls