Caroline's 2022 Word of The Year
Pop the Champagne and cue the confetti! Happy New Year, Dolls! The New Year is one we anticipate heavily and are always looking forward to reflecting on what made the last year as special as it was and setting goals and intentions for the year ahead!
If you aren’t aware of our Boss Doll + CEO, Caroline’s tradition, every year she chooses a word of the year. This word is meant to be the inspiration for the year, a word to live by for the next 365 days, a word to lead by, and a word to come back to when feeling off track. Creating a Word of The Year creates your purpose and direction for that year. We are so excited to reveal our 2022 Word of The Year! Previous words of the year have included “Elevate” for 2019, “Evolve” for 2020, and “Sugar Mama” for 2021…we know, we loved that one, too!
Without further ado, cue the drumroll!
GUMPTION
This year feels so fitting for 2022! Caroline defines “Gumption” as the following:
GUMPTION — Shrewd or spirited initiative and resourcefulness
Example: “With her Gumption, she’ll make a success of herself.” / “It takes Gumption to reinvent yourself year after year, especially when you have been in business for almost ten years!”
Synonyms — Spirited, Aggressive, Resourceful, Courageous, Spunky
There is so much more purpose behind this word than just the word itself. Gumption encompasses a deeper meaning behind what Caroline has in store for our clients and POSH PR®. We’re excited to dive into all the meaning this word holds and can’t wait to celebrate it with Caroline all year long!
As many of you already know, our Boss Doll + CEO, Caroline, is expecting a baby boy in May of 2022! The PR Dolls are beyond excited to welcome this little nugget into the Doll HQ! With a baby on the way, Caroline is leading with more intention than ever when it comes to designing her dream life. This spirited initiative and spunk are what it means to carry your Gumption with you in your day-to-day. We are all cheering her on as she builds this life and encourages clients and friends to do the same. We are also so excited that in addition to Boss Doll and CEO, she adds the title of Mom this year, eek!
For our clients and our brand in 2022, Gumption means Aggressiveness and Resourcefulness. We plan to assert ourselves more than ever when securing brand partnerships and media features! We came out strong in 2021 and plan to deliver higher and better than we ever have before, Dolls. We plan to take this Gumption and be resourceful. Dolls, this means we will be thinking even more outside the box. Caroline is taking her God-given gifts and doing what she does best with this agency. When she started POSH PR® in 2013, it was built around all things she loves. In 2022, this foundation of love will be continually built upon to elevate our internal brands (Exciting news on this coming by the way! Eek!) and the brands of our clients!
Speaking of internal brands, it has taken a lot of Gumption in the form of courage to bring to life the exciting things we’ve been working on here at POSH PR®! January 14th is a day you will all want on your calendars! If you’re on the edge of your seats (We know we are!), be sure to get on the list to be the first to hear the news!
As a luxury PR and branding agency, Caroline is all about only taking on projects that fuel all our hearts and knowing when to leave the ones behind that are not serving the brand or The PR Dolls. This is a hard one that takes a lot of guts. 2022 is all about stepping into your worth, being intentional with your process, celebrating your wins boldly, and leading with Gumption. Happy 2022, Dolls!
Cheering you on always,
Caroline + The PR Dolls