Short Pump Town Center Trend Guide | Content Curation | #THEPRDOLLS


As a small boutique PR agency in Richmond, Va., working with large shopping centers still makes us a little starstruck. Whether it is in Palm Beach, helping to curate and style content for Esplanade Palm Beach’s seasonal fashion catalogue, coordinating events at Stony Point Fashion Park, assisting with ribbon cutting ceremonies, you name it! Especially when it comes to beauty, fashion and lifestyle brands, #THEPRDOLLS are all about it! When Short Pump Town Center asked us to help them with their seasonal trend guide, we were delighted! You may have seen the spring issue of the Short Pump Town Center trend guide. Just a few weeks ago, we helped produce the summer issue!

So, what goes into producing a trend guide? Well, you know we love to shop. We also love a fashion photoshoot! The first phase consists of coordinating all of the store vendors involved with the trend guide. We selected clothes from the likes of Dillards, Lilly Pulitzer, South Moon Under, J. Crew, and Banana Republic, to name a few. Next? We hire a photographer and schedule, style, and even model (thanks to The Caroline Doll!) for the fashion photoshoot. Once the photos are ready, we move into phase three: graphic design. #THEPRDOLLS are all about the pretty, doll. Creating visually eye-catching graphics is one of our specialities. We know a picture is worth a thousand words. But just in case, we add in creative copy writing to keep the shopper’s attention! When it comes to luxury branding, you have to play a little show and tell, dolls!

Shop through Short Pump Town Center’s summer trend guide by clicking here! #THEPRDOLLS
would to do the same for your fashion, beauty or lifestyle brand and help curate creative content for you; let’s chat! 


Caroline + The PR Dolls