Glitter & Lace Formal Dress Boutique | Client Brand Identity | POSH PR®

Dolls, we have had another case of #idealclient and are SO excited to share all about it! Two words: Glitter & Lace. Seriously! For a boutique PR agency that brands itself with pink, tulle, glitter and gold, we were SO excited to work with our newest client, Kim Hise!

Kim is one of those women who could never let go of her creative side. She started out as a fashion merchandising major who became a nurse, while running her side-hustle photography business. Talk about a true #multitasker! She decided it was time to pursue her creativity full-time and return to her love of fashion. Enter Glitter & Lace, a formal dress boutique!

With her newly acquired storefront, dresses to order and designers to discover, Kim had her hands fulling running her business! She called upon #THEPRDOLLS to help create a cohesive brand that stood out among the rest!

Chatting with Kim during our first consultation, we immediately knew we were in doll heaven. Coming up with key words like the ones below, how couldn’t we be?!

Kim's visions is for her boutique to offer not only one-of-a-kind formal dresses, but also a one-of-a-kind shopping experience. She told us how she always loved the personal attention you are greeted with at smaller boutiques and wanted to bring that to the world of formal dresses. She loves to sit down with her clients, listen to them describe their dream dress, and then go out there to find it!

After our meeting, we felt we had a strong understanding of Kim's vision and were SO ready to get to work! After selecting her brand colors, fonts, textures and moods and writing her mission statement and about description, the brand name jumped out to us: Glitter & Lace! Two things formal dress can never have enough of!