Why Email Marketing?
If you’re like us, you probably get a lot of “junk mail.” You know what we mean… ads that come to your inbox and go straight to the trash! You’ve probably asked yourself if email marketing is worth it when you yourself throw out so much spam.
But, if you’re like us, you ALSO get several newsletters that have useful and meaningful content. Emails that you actually like to sit and peruse with your morning coffee, whether because you’re invested in the sender’s life, because the email comes with lots of clickable goodies, or because it’s just pretty!
Email is a crucial marketing tool for any business, big or small. It’s a great way to connect instantly with customers, track traffic, and it’s affordable. Although there is a time and a place for printed newsletters and brochures, those will cost you both time and money—and you’ll never be able to know how many customers were directed to your shop because of your mailer.
Email is a simple way to put yourself in front of your customers weekly (or even more often!). With social media algorithms changing constantly, email is one way to consistently put content in front of clients. Here’s our formula to keeping your readers interested:
Make it pretty! Your email should match your brand. If someone has signed up for your email list, they are probably already interested in your vibe and aesthetic. That’s good! Keep it consistent with your emails. Be sure to not load in too many large photos. They may crash the recipient’s server! We love using MailChimp because it lets us know when photos are not inbox-friendly.
Give your readers something! This might be a weekly giveaway (which is why we love Creative Market emails) or just an easy way to catch up on what fans have missed over the week. Make sure to include plenty of links and buttons to drive traffic to your blog of web shop! Depending on your audience, you may also write an advice column that lives solely in your weekly email. Definitely something readers can look forward to opening!
Ideally, you’d get an email out once a week. If you can manage more, go for it! You might try a “Must-Have Monday” newsletter where you share links to the trending items in your shop, as well as a “What’s Up Wednesday” that dives into the behind-the-scenes of your company. Of course, there are only a few options!
The PR Dolls